
In-flight entertainment discussed
In the world of Aircraft Interiors, IFE and Connectivity go hand in hand with seats
and interiors design, but in its own right, is a rapidly growing market segment. In 2010, connectivity will
be a growth business as will be the delivery of in-seat embedded (portable-based) IFE and associated in-seat
power. This area is probably the growth area of portable IFE.
The manufacturers' holy grail is Exceptional Reliability combined with exceptionally
low weight. A typical installation with a high level of functionality will weigh less than five pounds per
seat even when all cabling, distribution, headend equipment and kits are accounted for. That means there will
be more capacity for passengers, cargo and fuel, to ensure high levels of operational efficiency. Optimized
configurations can be even lower in weight.
Seatback units that are not portable, but stand-alone distributed content systems (the
seat hardware is hard disk based with content at each seat) are also in development, using fibre optics that
are already in the aircraft for broadcast solutions like map features and content updates.
Flight Display Systems, the market leader for retrofit in-flight entertainment
equipment,supplies a High-Definition (HD) media server that allows passengers to enjoy an in-flight digital
library of DVDs, CDs, and images. It includes FAA PMA approval.
DVD movies viewed over the High-Definition Multimedia Interface (HDMI) are enhanced
with a proprietary upscaling system to give crisp, rich images in 720p and 1080i resolutions. An aircraft
owner could store 100 DVD movies or 500GB of MP3 music. Their range of products includes Moving Map displays,
LCD monitors from 7- to 42-inches, wireless audio systems, DVD players, and flight view cameras.
Aircell, provider of airborne communications, is developing a high-speed Internet
system for the business aviation market. Powered by the Aircell® Network, the Aircell High Speed Internet
system allows passengers and crews to use their own Wi-Fi enabled devices, such as laptops, smartphones and
PDAs, to surf the Web, send and receive in-flight e-mail with attachments, Instant Message, access their
corporate VPN and much more, all at full mobile broadband speeds in flight.
The Aircell Network utilizes the latest 3G mobile wireless technology, operating in
the U.S. over an advanced network of ground stations and Aircell’s exclusive broadband air-to-ground
spectrum. For connecting passenger devices in the cabin, customers can choose to install wired or wireless
(Wi-Fi) connections with their installation.
The proprietary Aircell system is a solution that provides a true high speed Internet
experience that equals what passengers are accustomed to on the ground, while being small and light enough to
fit on virtually any business aircraft. It is up to 56 times faster than a traditional dial-up
connection.
In-flight internet benefits
airlines.
The commercial airline version of the service - Gogo® Inflight Internet - has already
been selected by airlines representing more than half of the North American mainline market. American
Airlines, Virgin America and Delta Air Lines have it, and it is coming soon to Air Canada, Northwest and
United Airlines.
The groundbreaking nature of Aircell’s new Inflight Internet services has attracted
huge worldwide media interest.
The selling point attracting operators is that they can tap into more revenue and
passenger loyalty with the top requested cabin service... true inflight internet with interactive in-flight
entertainment. By connecting passengers to what they value
most, you can generate new revenue streams for your airline.
Over 65% of business travellers and one third of all leisure travellers in the US
carry laptops onboard when they fly. 30% carry Wi-Fi enabled phones and PDAs.
Passengers have always been prepared to pay for true, reliable in-flight Internet,
followed closely by in-flight on demand video. 63% of airline executives believe that charging fees for
services, rather than on a complimentary basis will continue to grow. We live in a world of rising fuel
prices and dampening yields.
Broadband data solutions for
aviation.
With a Linux-based operating environment and standard connectors, other aircraft
components and avionics can be connected to such a system.
This permits functionality upgrades for items such as electronic flight bags, onboard
credit card readers and Flight Recorders.
Generating new revenue streams is one thing, but reducing operational costs while
increasing efficiency produces eye-watering financial incentives.

|